Digital Readiness Strategy
Historically, broadband has been deployed under a “build it and they will come” mentality by the telecommunications industry as well as the public and non-profit sectors. Broadband penetration rates, where access is available, have significantly trailed expectations in rural and remote economic regions. ViTAL Economy (VE) recognized that a key cause of this failure is that consumers fundamentally don’t understand how broadband can increase prosperity and change the way they live, work, learn, govern, share resources, compete, and collaborate.
The VE Alliance became convinced long ago that the answer to increased broadband adoption rates had more to do with consumer education than with network infrastructure investments. For this reason, we created Broadband with a Purpose (BWAP), a digital readiness strategy designed to replace the “build it and they will come” mentality with a project-based learning approach that aggregates and expands customer demand.
BWAP helps every potential broadband user to develop a personal return-on-investment (ROI) formula. It teaches individual broadband users or enterprises how to develop layers of measurable value from the different resources to which they connect. As a result, they can improve:
- The daily lives and economic prosperity of their family
- The outcomes in their community
- The economic performance of community businesses
- The health of their regional economy over the long term
Unlike other broadband stimulus efforts, BWAP is designed to maintain accelerated broadband demand over the long term. Contact us to find out how VE’s digital readiness programs can bring your broadband access and adoption up to global best-practice standards.
Regional Community & Economic Development
Related VE Journey Point: Strategize